The rise of the Internet, email, chat, SMS and other technologies represents a significant cultural change, which affects the media and the transmission of culture as we understand it today.
A few years ago, very few, almost no one had cell phones, and today there are more lines in Spain inhabitants. Communication not only provides voice, SMS sent exceeds fifteen billion each year, and more terminals access the Internet and email.
As for broadband, although Spain is still far from the most advanced countries in the proportion of users, the speed and the price paid, and will exceed nine million lines, which has undoubtedly caused a change in the habits of the population.
Today, many films fall by the Internet, and you can get songs, books, etc… In this way, many defenders of the culture traditional lament that people are not going to the movies, do not buy music and does not buy books, and it gets on the Web for free (though not necessarily illegal, as no looking for a profit with it, but they are for “personal use”).
I think the battle should not pose it in these terms, it is clear that people want to continue to enjoy these recreational opportunities, but not through traditional channels and prices that were paid beforex, or at least should offer a add value if they are willing to buy their products.
In the field of music, some artists have already understood that the prices of CD’s are very high, but people are willing to pay a reasonable price to buy the songs online and have them perfectly legal. And even in some cases they can benefit the popularity of their songs through this medium, as this will have greater success in their concerts.
In the field of films, despite the progress that has experienced new-home electronics, televisions, Blue-Ray, the home-cinema, some films that can be enjoyed in the cinema, but it is quite expensive (no doubt, rather than downloading the movie online).
So if you intend to sustain the business as it operates today, should get something different to offer (as happens in the end, all business). In recent times they are trying through the films in 3D, they might also take the step to offer in the rooms other sensations, as in amusement parks, for example.
And in the world of books, the fight is still open, not only individually, but even Google is in a macro scanning books, which already has more than eight million of securities.
Some publishers have joined the project, through which even an increase in sales, for example, according to sources Publishing Rail, 18.2% of Google searches completed by clicking on “buy this book.”
Movement and cultural transformation is unstoppable, so the best you can do these cultural industries is to adapt and find new ways of working, rather than trying to row against wind and tide.
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